Built for CTR, checked at 120px
A thumbnail gets the click or it doesn’t — you’ve got about half a second. Every concept plays with curiosity and contrast, then gets checked at the size people actually see it: small, on a phone, buried in a feed.
4:5 · Instagram · LinkedIn
One message, one focal point — nothing to squint at. The set below ran as a real campaign for the CIO Leaders Conference in Dubai.
Title, topic, audience. I look at what your niche’s feed looks like so we can break the pattern.
Two or three real directions, each pulling a different emotional lever — not the same idea in three colors.
The winning concept gets checked at real feed size. If it doesn’t read at 120 pixels wide, it gets rebuilt.
Final exports, usually 24–48 hours after the brief.
Yes, most channel clients work on a monthly batch or retainer, which keeps style consistent and turnaround fast. One-off thumbnails are available too.
The video title, the core promise of the video, and any face/product photos you have. I handle the rest, including sourcing and compositing.
Source files can be arranged after a quick discussion, depending on the project and what we agree on.
